SFM Partners With Technologie Optic.ca
SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, announced its appointment as an authorized reseller of Technologie Optic.ca products, a leading Canadian manufacturer of transceivers and optical networking components. As an existing authorized distributor of Netgear® networking products, SFM is now adding Technologie Optic.ca’s Netgear-compatible transceivers to its portfolio — completing the picture for channel partners who can now source both the networking equipment and the optical connectivity components they need from a single trusted partner.
Technologie Optic.ca is a Canadian specialist in advanced optical connectivity solutions, offering an extensive selection of transceivers, optical and direct attach cables, multiplexing and optical amplifier system compatible with the world’s leading networking equipment brands. Their Netgear®-compatible transceiver lineup covers a wide range of applications, from enterprise LAN deployments to data center interconnects, ensuring that SFM’s integrators, resellers, and network professionals have access to the right module for every use case.
“We are excited to partner with Technologie Optic.ca and expand our portfolio with Netgear®-compatible transceivers,” said Ghyslain Berger, Chief Executive Officer at SFM. “Technologie Optic.ca’s rigorous compatibility testing and commitment to product quality align perfectly with the standards our customers and channel partners expect. This partnership gives our network integrators and IT reseller partners a reliable, local source for the optical components they need to build and scale modern network infrastructure.”
“SFM’s proven track record and strong channel relationships make them an ideal reseller partner for our Netgear®-compatible transceiver solutions,” said Nicolas Richard Chief Executive Officer at Technologie Optic.ca. “Together, we are making it easier for Canadian businesses to access the connectivity components they need, backed by local support and the confidence that comes from working with rigorously tested, compatible products.”
About SFM:
SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, SFM offers an array of enhanced services designed to help suppliers and customers achieve their full market potential.
Website - sfm.ca
About Technologie Optic.ca:
Technologie Optic.ca Inc. is a Canadian manufacturer with dedicated R&D facilities in advanced optical connectivity, offering a comprehensive catalog of transceivers, direct attach cables, optical cables compatible, passive and active optical systems with the world’s leading networking brands. Committed to quality, compatibility, and customer service, Technologie Optic.ca helps network professionals find the right solution for every deployment.
Website - Technologie Optic.ca
About Midwich Group:
Specialisation at scale.
Midwich Group is a network of businesses which partner with the world’s leading technology companies to accelerate their growth. Selling into over 50 countries from 23 global locations, the Group specialises in audiovisual technology - whether in state-of-the-art meeting rooms or on a festival main stage, our solutions help the world connect, communicate, or experience wow moments.
Taking technology further.
With services ranging from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups, the Group's ever-expanding offering is designed to add value and solve its partners' biggest challenges.
This has enabled the Group to maintain strong relationships with global manufacturers and a diverse customer base of over 21,000, including professional integrators, event production companies and IT resellers in sectors such as education, corporate, retail and live events.
Enabling tomorrow.
With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific and North America, the company is committed to being a responsible employer.
The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognises the importance of giving back – find out more about our sustainability activities here.
Website - www.midwich.com